Privacy policy
What data reaches Parker through this website, why we use it and how you can control it.
Last updated:
In short
- The brief form doesn’t send anything to our servers. Your brief reaches Ben only when you press Send in Telegram.
- We use Meta Pixel and the Conversions API to measure our ads. We don’t send the content of your brief to Meta.
- We don’t sell personal data. You can ask us to show, correct or delete yours at any time.
Who we are
This website belongs to Parker [legal entity], company no. [placeholder], registered address [placeholder] (“Parker,” “we” or “us”). We are the controller of the personal data described in this policy.
For any question about privacy, write to Ben.
What data we collect
- Your brief. When you send a brief, our server receives what you entered: your idea as text and, if you record one, your voice note; the email, WhatsApp number, Telegram username or phone where you want the reply; and, in the detailed brief, your name, job title, company and the options you chose. With it we receive the page address and the ad parameters in it (for example
utm_campaign). We store the brief on our server and forward it to Ben’s Telegram. - The chat on this site. The chat runs on Intercom. When you write in it, Intercom receives your messages, anything you choose to share (such as your email) and technical data about your visit (browser, pages viewed, approximate location). Intercom sets cookies so the conversation stays with you when you come back.
- Messages and emails. When you message Ben on Telegram or WhatsApp or email us, we receive what you write and your contact details.
- Technical data. When you open a page or click a link to a messenger, we collect your IP address, your browser’s user agent, the page address, the time of the event and identifiers from Meta cookies. If you arrive from a Meta ad, this includes the ad click ID. To stop spam, our server counts requests per IP address for up to an hour; it doesn’t store your IP address with your brief or chat.
We don’t ask for special categories of data, such as health or political views. Please don’t include them in your brief.
Cookies, Meta Pixel and Conversions API
We use Meta Pixel, a tool from Meta, to measure how our ads on Facebook and Instagram perform. It works in two parts.
- In your browser. Meta Pixel loads a script from Meta and sets two cookies:
_fbp, which recognizes repeat visits from the same browser, and_fbc, which stores the ad click ID when you arrive from a Meta ad. While you move between our pages, we keep that click ID in your browser’s session storage. It’s cleared when you close the tab. - From our server. Through the Meta Conversions API, a server sends Meta a copy of the same events: the event name, the page address, your IP address, your browser’s user agent and the values of the
_fbpand_fbccookies. Both copies share one event ID, so Meta counts each event once.
We measure three kinds of events: a page view when you open a page, a contact event when you click a link to Telegram, WhatsApp or email or write your first message in the chat, and a lead event when you send a brief or leave a contact in the chat. We don’t send Meta the content of your brief, your voice note or your messages.
If you are in the EU, the EEA, the UK or Switzerland, Meta Pixel and the server copy start only after you press Accept in the cookie banner; if you press Decline, or don’t choose, nothing is sent to Meta. Elsewhere, measurement starts when you open the site, and you can turn it off at any time below. We tell regions apart by your browser’s time zone, not by your IP address. Your choice is saved in your browser.
Meta processes this data under its own privacy policy. To limit it, block or delete cookies in your browser settings, or change your ad preferences in your Meta account. The site works the same without these cookies.
Why we use your data and on what legal basis
| Purpose | Data | Legal basis under the GDPR |
|---|---|---|
| Reply to your brief, prepare an estimate and discuss a project | Your brief, messages and contact details | Steps you ask us to take before a contract (Art. 6(1)(b)) and our legitimate interest in answering business inquiries (Art. 6(1)(f)) |
| Measure our ads with Meta Pixel and the Conversions API | Technical data and Meta cookies | In the EU, the EEA and the UK: your consent (Art. 6(1)(a)), given in the cookie banner |
| Keep the site and our communication secure, and meet legal obligations | Technical data and correspondence | Our legitimate interest (Art. 6(1)(f)) and legal obligations (Art. 6(1)(c)) |
Where we rely on consent, you can withdraw it at any time. This doesn’t affect anything we did before you withdrew it.
How long we keep data
- Briefs, voice notes, chats and correspondence. While we discuss a project with you and for up to 24 months after our last contact. If we sign a contract, for its term and as long afterwards as the law requires.
- Meta cookies.
_fbpand_fbcexpire after 90 days unless you delete them sooner. - Analytics events. Our server passes events on to Meta and keeps technical logs for up to 30 days. Meta keeps event data under its own policy.
Who we share data with
- Meta. Meta Platforms Ireland Limited receives the analytics events described above.
- Telegram. Your brief, voice note and chat messages are forwarded to Ben through a Telegram bot, and messages you send Ben on Telegram travel through it too. Telegram processes them under its own privacy policy.
- Intercom. Intercom, Inc. runs the chat on this site and stores chat conversations for us under its own privacy policy.
- WhatsApp. If you message Ben on WhatsApp, WhatsApp processes the messages under its own privacy policy.
- Service providers. Companies that host our website, server and email. They process data only on our instructions.
We don’t sell personal data, and we don’t share it with anyone else unless the law requires it.
Some of these providers process data outside the European Economic Area. When they do, the transfer is protected by safeguards such as the EU Standard Contractual Clauses or the EU-US Data Privacy Framework.
Your rights
Under the GDPR you can:
- Access the personal data we hold about you and get a copy.
- Correct data that is inaccurate or incomplete.
- Delete your data.
- Restrict how we use it, or get it in a portable format.
- Object to processing based on our legitimate interest, including ad measurement.
- Withdraw consent at any time.
How to exercise them
Write to Ben with “Privacy request” in the first line and tell us what you’d like us to do, or use the chat on this site. It’s free. We reply within one month and may ask you to confirm your identity first.
If you think we handle your data unlawfully, you can complain to the data protection authority in the country where you live or work. We’d appreciate the chance to put it right first.
Changes to this policy
We update this policy when our website or the way we handle data changes. The date at the top shows the latest version. If a change is significant, we’ll point it out at the top of this page.